What is a campaign?
A campaign is a targeted B2B advertising or sales initiative. In Diginius Ads, it uses Bombora’s third-party intent data to engage selected accounts through automated activation.
How do I create a campaign?
To create a programmatic campaign, you need at least one Diginius Ads audience with Active or Processing status from a CRM push or ABM activation. Upload creative in JPG, PNG or GIF format, then set the dates, bid type (CPM or CPC), bid amount, daily budget, audience and geographic targets. Track setup progress in the campaign list.
For a step-by-step guide on how to set up a campaign, see pages 16–19 of the “Diginius Ads – A Complete Guide to Setting Up Diginius Ads”.
