FAQs

What is Diginius Ads? Diginius Ads is part of the Diginius Insight platform. It gives agencies managed access to programmatic and audience activation platforms, inventory, data and specialist support without requiring in-house capabilities. Is Dig...

What is programmatic? Programmatic is software that enables computers to buy ad space automatically. When a webpage or app loads with a blank space waiting for an ad, advertisers’ computers bid against each other for that one space in less than t...

What is a publisher? A publisher is the standard term for any organisation that owns media inventory and sells advertising space. This includes websites and online publications, streaming platforms, connected TV (CTV) apps, mobile apps, digital aud...

What targeting is available? Depending on the platform and campaign, targeting options can include demographics, interests, behaviour, contextual signals, geography, retargeting, first-party data, third-party audiences, account targeting, B2B inten...

What is ABM? Account-based marketing (ABM) is a B2B growth strategy in which sales and marketing teams treat high-value prospects as distinct markets and run personalised campaigns for specific decision-makers rather than pursuing broad lead volu...

How do I set up an ABM list? ABM lists target specific companies by web domain. Create a named domain list, then activate it in Diginius Ads with the required targeting parameters. Import the domains from a CSV file or enter them manually. For a...

What is B2B intent data? B2B intent data indicates that companies may be researching relevant topics. It helps prioritise accounts and inform advertising and sales activity but does not guarantee leads. Who provides the B2B intent data? Diginius ...

What is a campaign? A campaign is a targeted B2B advertising or sales initiative. In Diginius Ads, it uses Bombora’s third-party intent data to engage selected accounts through automated activation. How do I create a campaign? To create a program...

How do I set up payments? Select “Billing” in the sidebar and add a credit or debit card under “Payment Method”. Select “Make Payment” to fund and start a campaign. If the balance is depleted, the campaign pauses until another payment is made. For...