What targeting is available?
Depending on the platform and campaign, targeting options can include demographics, interests, behaviour, contextual signals, geography, retargeting, first-party data, third-party audiences, account targeting, B2B intent and professional personas.
Can clients use their first-party data?
Clients may be able to use their first-party data, subject to consent, format, geography and platform requirements. Relevant uses can include customer relationship management (CRM) data, retargeting, audience suppression and account-based strategies.
How is performance measured?
Measurement should match the campaign objective and could include reach, frequency, engagement, video completion, conversions, cost per acquisition (CPA) and relevant account-level or intent indicators.
