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Created On: 22/10/2026
in Diginius Ads FAQs
What is programmatic? Programmatic is software that enables computers to buy ad space automatically. When a webpage or app loads with a blank space waiting for an ad, advertisers’ computers bid against each other for that one space in less than t...
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Created On: 22/10/2026
in General FAQs What is Diginius? Diginius is a software and solutions provider that empowers organisations to achieve the maximum impact from their online sales and marketing activities. As experts across Google Ads, Microsoft Advertising, TikTok, and programmat...
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Created On: 22/10/2026
in General FAQs
What is Bombora Bombora, a pioneer in intent tracking trusted by global leaders, analyses prospects' digital activity across 5,000 +B2B sites. What is B2B intent data? B2B intent data indicates that companies may be researching relevant topics....
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Created On: 20/10/2026
in Diginius Ads FAQs What is Diginius Ads? Diginius Ads is part of the Diginius Insight platform. It gives agencies managed access to programmatic and audience activation platforms, inventory, data and specialist support without requiring in-house capabilities. Is Dig...
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Created On: 20/10/2026
in Diginius Ads FAQs What is a publisher? A publisher is the standard term for any organisation that owns media inventory and sells advertising space. This includes websites and online publications, streaming platforms, connected TV (CTV) apps, mobile apps, digital aud...
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Created On: 20/10/2026
in Diginius Ads FAQs What targeting is available? Depending on the platform and campaign, targeting options can include demographics, interests, behaviour, contextual signals, geography, retargeting, first-party data, third-party audiences, account targeting, B2B inten...
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Created On: 20/10/2026
in Diginius Ads FAQs
What is ABM? Account-based marketing (ABM) is a B2B growth strategy in which sales and marketing teams treat high-value prospects as distinct markets and run personalised campaigns for specific decision-makers rather than pursuing broad lead volu...
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Created On: 20/10/2026
in Diginius Ads FAQs
How do I set up an ABM list? ABM lists target specific companies by web domain. Create a named domain list, then activate it in Diginius Ads with the required targeting parameters. Import the domains from a CSV file or enter them manually. For a...
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Created On: 20/10/2026
in Diginius Ads FAQs What is B2B intent data? B2B intent data indicates that companies may be researching relevant topics. It helps prioritise accounts and inform advertising and sales activity but does not guarantee leads. Who provides the B2B intent data? Diginius ...
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Created On: 20/10/2026
in Diginius Ads FAQs What is a campaign? A campaign is a targeted B2B advertising or sales initiative. In Diginius Ads, it uses Bombora’s third-party intent data to engage selected accounts through automated activation. How do I create a campaign? To create a program...
