Popular Articles

  1. Advertising Inventory & Publishers

    What is a publisher? A publisher is the standard term for any organisation that owns media inventory and sells advertising space. This includes websites and online publications, streaming platforms, connected TV (CTV) apps, mobile apps, digital aud...
  2. Targeting & Advertising Capabilities

    What targeting is available? Depending on the platform and campaign, targeting options can include demographics, interests, behaviour, contextual signals, geography, retargeting, first-party data, third-party audiences, account targeting, B2B inten...
  3. ABM, Audience Lists & Activation

    How do I set up an ABM list? ABM lists target specific companies by web domain. Create a named domain list, then activate it in Diginius Ads with the required targeting parameters. Import the domains from a CSV file or enter them manually. For a...
  4. Campaigns: Creation & Setup

    What is a campaign? A campaign is a targeted B2B advertising or sales initiative. In Diginius Ads, it uses Bombora’s third-party intent data to engage selected accounts through automated activation. How do I create a campaign? To create a program...
  5. Bombora

    What is Bombora Bombora, a pioneer in intent tracking trusted by global leaders, analyses prospects' digital activity across 5,000 +B2B sites. What is B2B intent data? B2B intent data indicates that companies may be researching relevant topics....
  6. Bombora: Intent Signals, Data & Audience Building

    What is B2B intent data? B2B intent data indicates that companies may be researching relevant topics. It helps prioritise accounts and inform advertising and sales activity but does not guarantee leads. Who provides the B2B intent data? Diginius ...
  7. Billing & Payments

    How do I set up payments? Select “Billing” in the sidebar and add a credit or debit card under “Payment Method”. Select “Make Payment” to fund and start a campaign. If the balance is depleted, the campaign pauses until another payment is made. For...
  8. Programmatic

    What is programmatic? Programmatic is software that enables computers to buy ad space automatically. When a webpage or app loads with a blank space waiting for an ad, advertisers’ computers bid against each other for that one space in less than t...